Pioneers always skim the cream. Your advertising campaign will be much more effective when using new channels that are not yet spammed by advertising.
While some use the usual channels of marketing communication (advertising on TV by agencies redleos.com/pk/digital-marketing-company-agency-in-faisalabad/, radio and the Internet, LED screens, etc.) and do it in the standard form, with the usual advertising calls, others are mastering the advertising technologies of the future, effective now.
Here are just a few of them:
1. Neural networks.
These are technologies that make it possible to reach the target audience as accurately as possible and show the user only relevant advertising. The machine algorithm studies behavioral patterns and, after analysis, shows the user only the advertisement that might interest him. With the wording that "hooks" him. In fact, this is targeted advertising, but only with the use of artificial intelligence.
An example is the Bahio coffee ad campaign . It consisted of placing changing pictures on a screen installed in a crowded place. The memory database of the PC that controlled this poster contained more than a thousand different pictures, fonts, and drawings. Kinect cameras, also connected to the system, transmitted visual information to the computer, demonstrating a reaction to passers-by advertising. By changing the content on the screen, the neural network sought to ensure that advertising became as attractive as possible to the user who was at that moment near the screen of the screen.
2. Augmented reality.
Augmented and virtual reality is a great way to offer the user “live” advertising, which in a normal situation a person simply will not see. Such advertising is divided into two areas.
Active advertising: games, moving objects.
AR - applications.
Imagine: you just point the phone at the sign of the establishment and immediately see all the information you need: prices, menus, wi-fi, etc.
Or point the phone at the picture of the project of your future home and start to “walk” on it, feeling the volume, space and even the view from the window. In Russia, the creation of AR-applications is the company HoloGroup
3 . Internet of things.
One of the brightest ways to use IoT (Internet of Things) technology in advertising is interactive outdoor advertising. For example, billboards that read car models and offer to buy a new car model. This is the real case that Lexus used. Based on the data received using IoT, advertising messages by digital agencies redleos.com/pk/digital-marketing-agency-in-karachi/ changed and drivers saw messages customized for them personally. For example: " Hello, driver of the Audi Q7, you have a great opportunity to purchase a new crossover from Lexus."
In Russia, the Internet of things is only gaining momentum. But we at Mediaheads are confident that in the near future this technology will be successfully applied with us.
4. Innovations of search engines.
For example, Smart Data. This system allows you to not only show ads to interested site visitors, but also modify it using personal information - gender, age, preferences. In general, the same neural networks within the Internet.
Do not be afraid of gamers. They are people too. And among them are not only teenagers. A variety of categories of the population play computer games, including women over 40. But there is little competition among advertisers. (For some reason, it is believed that only gadgets can be advertised in the framework of computer games, which is fundamentally wrong).
And this is far from all the advertising technologies that we have to master in the near future. Tomorrow, something may appear that will make marketers gasp and rush to explore new horizons. And this is awesome!