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The wildly popular Adidas NMD certainly doesn't need any more celebrity endorsements, but this upcoming "Human Race" collab with Pharrell is going to bring even more attention to the brand's growing line. The Pharrell x Adidas NMD "Human Race" collection will officially hit retailers this Saturday, July 23rd, and although we're still wondering just how many colorways will be releasing you can definitely expect to see the bright yellow pair shown in the gallery, as well as the red and orange pairs that Pharrell laced up overseas a few weeks back. Like most of Pharrell's Adidas collabs, we're anticipating a wide range of colors to release so we'll keep you updated once a full list of colorways is revealed.
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In the meantime, check out some of the recently unveiled pairs and let us know if you're digging the "Human Race" NMDs. stepped away from its celebrity endorsements for its latest Originals NMD campaign which centres on social media and features a series of huge interactive cubes placed in Europe’s biggest cities. The German brand has partnered with Swedish digital agency Act Normal for a new advertising campaign to promote the latest collection of footwear from its recently launched NMD line. Featuring nine large digital cubes in some of Europe’s largest cities including London, Barcelona and Berlin the interactive cubes will advertise the new footwear and connect each of the cities together in real-time.
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The four interactive screens will advertise the new line by displaying photos which people have posted to Instagram using the #NMD hashtag. The real-time aspect of the activation has prompted over 237,000 photos with the hashtag, reportedly reaching over two million people. The campaign continues the change in direction which Adidas has adopted for its Originals campaigns which has been defined by its celebrity involvement which stars such as Kanye West. Makes you cringe, doesn't it? It can happen in heavy rain, at the beach, or from an unforeseen puddle on the street. And while you can't always avoid soggy shoes, you can rest easy knowing that the next time this happens to you, you know the secret trick to drying your shoes faster without damaging them with excessive heat.
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As said, our first thought will likely be the dryer. It's fast, it's there. But the machine's tumbling and heat could do damage to the glue holding the shoe together. Not to mention the shrinking risk. So while you may quickly have a dry shoe, for how much longer will you have it to wear? For those who train during the winter, shoes can get soaked every day. You certainly can't throw them in the dryer each time. To dry the outsides, you can wrap a few sheets around them and secure with a rubber band. The newspaper should also help to absorb any unpleasant smells from the water. To speed up the process even more, place the shoes in front of a fan or use a hair dryer on them, like mentioned before.