adidas schuhe sale
Adidas rolled out the Boost technology in 2013, and the Ultra Boost running shoe has since become a hit as both a running sneaker and casual shoe. Like the new Epic React, it features an especially springy foam sole and a sock-like upper that grips the foot evenly. Sales of the sneaker surged after Adidas sponsor Kanye West wore a pair during a concert in 2015. The sneakers soon sold out online. Those soles became a key component in the Adidas NMD, which was released in 2015, and was so successful that the company struggled to meet demand for shoes that used Boost technology. While Adidas has also benefited from the popularity of vintage styles like the Superstar and the Stan Smith, the success of the Boost has given something of a halo to the brand.
adidas originals schuhe sale
The shoe won't be released for another month -- it's set to come out Feb. 22, retailing at $150 -- so we'll have wait to hear reviews from the masses and get a sense of sales. Nike is also borrowing another page from Adidas by making the shoe in-house, a reflection of the goals outlined last year in its Consumer Direct Offense plan, which include cutting production times in half to less than six months. Nike shareholders will be counting on new shoes like the React to bring back growth. Not only did North American sales slide 5% overall last quarter, but footwear sales in the region fell by an even sharper 7%. Running is the company's biggest footwear category.
adidas schuhe sale damen
An exciting shoe like the Epic React has the potential to drive growth in that area. What I think Adidas has gotten right over this period is leveraging its strength in soccer to enter other markets. Soccer's improving popularity in the U.S. doesn't hurt, helping the company gain awareness and drive double-digit growth in adjacent training, running, and football categories. These haven't traditionally been core markets for Adidas, but they're becoming important as the company expands its product reach. And they're helping drive revenue and margin growth. Brands are difficult to maintain long-term, especially as competitors see where others have succeeded and attack those strengths.
adidas schuhe sale herren
Given its solid foundation in soccer, ability to grow into new markets, and superior financials, I think Adidas is a better stock today than Under Armour. It's expensive, with a price/earnings ratio of 30x, but Under Armour has lost $159 million in the past year, and has a lot of work ahead improving margins and profitability in a competitive sporting goods market. Black BOOST is oft-preferred amongst adidas followers, as the comfort of the brand’s cushioning can be worn in the rain or the snow, as your soles will not get as dirty as they would if the soles were white. Black and grey adorn this model’s upper, while crimson adds a quick flash of color to its Brand With The Three Stripes heel tab.